Posted on August 5, 2026
By Louis Richardson · Sales
If you do technology presentations and demos, you may want to try an easier and more effective approach. And your audience will love it.
If you are entrusted with sharing technology solutions and find yourself doing sales presentations followed by technology demos, I'd like to invite you to consider technology illustrated stories.
Posted on August 2, 2026
By Louis Richardson · Story & Culture
You can cross the belief gap until you know what it is
Vendors can fill customer orders and get people what they need.
Posted on August 21, 2022
By Louis Richardson · Sales
If you're looking for a Corporate or Chief Storyteller, or if you want to be one, this might serve as a good start for job description. It's written from decades of experience.
If you're looking for a quick answer to the question, go to the bottom of this article and look at the slide presentation.
Posted on January 22, 2021
By Louis Richardson · Leadership
Blocking out everything else can help you focus
Today we mourn the passing of a true baseball legend, Hank Aaron.
Posted on April 6, 2020
By Louis Richardson · Leadership
Be very careful what you're teaching others
I’m an avid James Taylor fan and have been enjoying his recently released album “American Standard”.
Posted on July 20, 2018
By Louis Richardson · Story & Culture
Your imagination is quite good at filling in the blanks
I’m going to age myself a bit, but I’ve been a lifelong fan of Bob Newhart.
Posted on May 24, 2018
By Louis Richardson · Story & Culture
What's on your shelf
Yesterday I was on a video conference with one of my favorite people, Jeremy Waite.
Posted on April 17, 2017
By Louis Richardson · Sales
Instead of taking, it's what you leave that counts.
Here is a great example of a brilliantly executed corporate story.
Posted on January 10, 2017
By Louis Richardson · Story & Culture
and a little child will lead them
When my children were quite a bit younger, our family found ourselves at numerous pre-school plays and programs.
Posted on January 15, 2015
By Louis Richardson · Story & Culture
If you want your story to have meaning, first you must know what matters
In 1996, the movie Phenomenon was released.
Posted on August 20, 2012
By Louis Richardson · Story & Culture
You should know if you cast light or shadows
I’d like to encourage you to take a minute to consider how you deal with “light”.
Posted on February 29, 2012
By Louis Richardson · Meaning
I can be as smart as you, only 5 minutes later
I’ve mentioned this in the past, but today it happened again.
Posted on February 27, 2012
By Louis Richardson · Leadership
Go buy a big box of crayons
I’ve been asking people about “the creatives” in their organization…what are they like…where to find them…how to get their ideas.
Posted on February 22, 2012
By Louis Richardson · Leadership
When you expect nothing from people, you're likely to get it
I was recently visiting a company where I was discussing social business with one of their executives.