Soon to be published
The Journey of Belief
Stories, Meaning, and the Journey from Interest to Commitment
What if the purpose of story is not to impress, persuade, or perform—but to help another person discover meaning they can carry as their own?
Receive Book UpdatesA book about belief, not formulas.
Drawing on a career in technology, sales, leadership, ministry, and his experience as IBM’s first Chief Storyteller, Louis Richardson explores why some ideas merely inform while others become believable.
The book follows four movements: Interest, Relevance, Vision & Credibility, and Commitment. Each begins not with the story you want to tell, but with the story another person is already living.
Inside the book
Stories and Meaning
I Never Wanted to Be a Storyteller
People Don’t Buy What They Understand
Always Be Curious
Stories Are Containers of Meaning
The Journey of Belief
Interest: Earn the Next Moment
Relevance: Enter Their World
Vision and Credibility: See It—and Trust It
Commitment: Belief Becomes Their Own
The Stories We Leave
The Stories We Tell Ourselves
Leadership Is Storytelling
The Master Storyteller
Leave Meaning Behind
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