Story Coaching
Individual and team coaching to discover, develop, and deliver stories that move people toward belief.
Explore coaching →Corporate Story Coach · IBM’s First Chief Storyteller
My job was never to tell stories.My job was to help people believe.
I help sales teams, corporate leaders, and organizations move from information to belief—and from belief to meaningful action.
01
Interest
Earn the next moment.
Explore the concept
Interest begins with curiosity, not a pitch. Create enough recognition, surprise, or possibility that someone chooses to give you their attention—and wants to know what comes next.
02
Relevance
Enter their world.
Explore the concept
Attention becomes meaningful when people can connect an idea to their own experience, priorities, and challenges. Relevance shows that you understand the story they are already living.
03
Vision & Credibility
Help them see—and trust.
Explore the concept
People need to picture a different future and believe it is possible. A clear vision gives them somewhere to go; credible evidence, experience, and honesty give them reason to trust the way forward.
04
Commitment
Let belief become their own.
Explore the concept
Commitment is more than agreement. It happens when people make the meaning personal, choose a next step, and carry the belief forward in their own words and actions.
The Journey of Belief
People don’t buy what they understand. They move when they believe.
Most business communication begins with what we want to say. Effective story begins with curiosity about what another person already believes.
The work is not performance. It is helping people discover meaning they can understand, trust, remember, and carry forward.
See how story coaching works →Ways to Work Together
Speaking
Keynotes and workshops shaped for leaders, sellers, and organizations ready to communicate with greater meaning.
Explore speaking →Culture & Leadership
Help your organization recognize the stories shaping its culture—and introduce stories worthy of carrying forward.
Start a conversation →Soon to be published
The Journey of Belief
Stories, Meaning, and the Journey from Interest to Commitment
Most books about storytelling teach frameworks for telling a better story. This book begins somewhere else: with the person in front of you and the belief they already carry.
Explore the Book“Louis has the gift of touching the soul of his audience through telling engaging stories. Ten years later, I still apply the listening and storytelling techniques he taught me.”
Ideas worth carrying
Recent Ponderings
Technology Illustrated Stories
If you do technology presentations and demos, you may want to try an easier and more effective approach. And your audience will love it.
Read the article →It's not about knowing what your customer wants or needs. It's about knowing what they believe!
You can cross the belief gap until you know what it is
Read the article →What is a Corporate Storyteller and why should I care
If you're looking for a Corporate or Chief Storyteller, or if you want to be one, this might serve as a good start for job description. It's written from decades of experience.
Read the article →Begin with curiosity
What do you want people to believe?
Let’s explore the story between where they are and where you hope they will go.
Start a Conversation